Twice a year we travel to Berlin to exhibit at one of the world's largest and most impressive trade shows: Bread & Butter. Last month we were there showing a collection of shoes and boots that will be available for purchase this coming Fall season. While the trade show is an opportunity to show stores and press all of the new things we've been working on, it is also a chance to connect with old friends and customers. We are always amazed at the level of support we encounter abroad and there is nothing better than seeing a well worn pair of Viberg Boots stop by our booth. Click through for more photos of the booth and some of the boots we crossed paths with.
Today we released a very limited run of Service Boots available in both Black and White Painted Horsehide. The leather is from the famous Guidi & Rosellini tannery in Italy, which is known for their unique tanning processes and finishing techniques. This heavyweight horsehide came to us with a thick, painted on finish. After some experimentation we decided to remove some of the painted layer, giving the boots a unique distressed appearance. After cutting the upper, each piece was steamed and then wet sanded by hand. The completed boot was then given a heavy coat of beeswax to help preserve the remaining finish and to restore the moisture lost in the process. We avoided using metal eyelets or a rubber outsole to keep the details as simple as possible and to highlight the complexity of the leather. With wear the natural vegetable tanned horsehide will darken and patina, while the remaining paint continues to chip away. The entire run was limited to 10 pairs and will not be available again. Click through for some detailed photos of the manufacturing process.
A couple of months ago we shot some photos of the Viberg factory, office and retail space to accompany an interview we did with the New York based online publication
Last month we participated in our first ever North American trade show. We shared a booth at Liberty Fairs inaugural Las Vegas show alongside our friends from Nigel Cabourn. We displayed our sample boots amongst an edited selection of Cabourn's Spring 2014 collection, including our upcoming collaboration. The show was a great success as we managed to introduce our brand to several North American and International stores and connect with some old friends and colleagues. Click through for more photos of the booth and some of our upcoming offerings.