The Viberg story begins over 100 years ago and spans four generations. It is a story about family and the value of hard work and determination. We are proud of our heritage and remain entirely family owned and operated to this day. While our company and products continue to evolve, we carry our founding beliefs and principles with us in everything we do.
1914 Immigration to Canada
Edwin Viberg moved from Sweden with his mother and sisters to a farm in Saskatchewan where his father had settled some four years earlier. Growing up on the farm he became interested in leatherwork.
1931 The Foundation
After a few years working as a travelling harness and flat belt repairman, Ed Viberg opened his first leather goods shop in Shellbrook, Saskatchewan. He would soon learn the craft of shoemaking from a British immigrant and Viberg Boot was established. The Service Boot became his debut model and remains the company’s best selling style to this day.
1949 Following the Work
Ed and his wife Gladys moved to Prince George, a town in British Columbia’s Interior. Prince George was at the hub of BC’s forestry boom when demand for lumber spiked as Europe re-built after World War II. Viberg Boot provided footwear for many workers throughout the province during this period.
1970 Settling Down
The Viberg factory relocated to the British Columbian capital, Victoria where it occupied a historical building in the iconic Chinatown neighborhood. The factory and a small retail shop would remain in this location for more than 30 years. Later that year Viberg would revolutionize industrial footwear with the introduction of replaceable spikes on the soles of their logging boots
1989 The Next Generation
Medical problems finally forced Edwin Viberg out of the factory at the age of 82. After 59 years in the business, he passed the reins to his son Glen who became the sole owner and CEO of Viberg Boot. Along with his wife Leslee and their two young sons Brett and Jason the next generation of Viberg is firmly established.
2003 Success Abroad
Japanese retailer and distributor Nepenthes contacted Viberg about producing an exclusive boot for them. They chose a popular work boot pattern, but made it more casual by using the roughout side of the leather and a comfortable wedge sole. This collaboration would spark the idea for a lifestyle collection utilizing premium materials alongside new shapes and patterns. Glen’s son Brett Viberg would take creative control of this new collection and find early success in Japan and Europe.
2012 The New Factory
Viberg expands to a 10000 sq ft factory space just outside Victoria’s downtown core. The new space allows for increased production capacity and new manufacturing methods and machinery. Here the company would shift its focus to their lifestyle collection and begin opening up distribution outside of the Japanese market.
2018 Continued Innovation
After nearly five years of development, Viberg launches the only Made in Canada Sneaker as well as introducing select womens offerings. Viberg now produces Stitchdown, Naildown, Goodyearwelt, Cemented and Side Wall Stitched footwear in-house making it one of the most versatile manufacturing facilities in the world.
Over the years our team has grown from just Edwin and his wife, to nearly 40 people across our factory and offices. Because so much of our process is still performed by hand each product is a true reflection these individuals and their collective expertise.Learn about our process
Our idea of quality extends all the way through to the retailers we've partnered with. We are proud to have Viberg represented in more than 50 of the best shops around the world.
The son of founder Edwin Viberg, Glen has been helping out in the factory from the age of 11. Over 50 years later Glen still spends his time on the factory floor, personally finishing every single pair of boots and overseeing production.
Like his father Glen, Brett grew up working in the factory, learning every step of the manufacturing process. For more than 10 years now Brett has taken the reins of the business and personally handles all product development and sourcing.
“I've had my hands on every pair of boots that goes out the door, without a doubt. I would feel guilty if I hadn’t.”Glen Viberg